Jonathan Meare, a Cheshire-based entrepreneur, has launched his own business marketing beach towel clips with product design by Lucid Group.
Before considering and commissioning the design, Jonathan approached Lucid for an innovation review, during which our team advised him on the most appropriate routes to market, funding sources, budget, scheduling, design and manufacturing priorities.
“…working with entrepreneurs and inventors we need to be sure we’re doing the right thing commercially”, says Lucid Creative Director Carl Stone. “Rushing into ill-considered design and intellectual property is an expensive mistake many people new to innovation can make. Lucid always recommends investing in a thorough appraisal of ideas first.”
With over 20 years experience in development, marketing and manufacturing, Lucid improves inventors’ and entrepreneurs’ chances of success by delivering over 40 impartial innovation appraisals each year.