Lucid Group’s brand and packaging design expertise has helped a new brand and business make the difficult big break into a major retailer. Our team’s reserves of empathy and sympathy were tested to the limit developing a striking point-of-sale presence for this soothing range – targeted at miserable men and their long-suffering partners!
Jonathan Evans, Managing Director of Manflu, says:
“..Lucid come highly recommended; their insight and design creativity gave us the best chance to get the brand in front of key decision makers…”
Manflu hits the shelves in Sainsbury’s UK stores during September 2010, with other retailers to follow soon.