Faith in Nature’s new range cleaned up with two awards straight after it’s launch.
Health Food Businesses Best Eco/household 2010 and a high commendation at the Natural Lifestyle awards delivered a great start for a range with brand development and packaging created by Lucid’s team.
Lucid Director Carl Stone comments:
“…We researched the marketplace thoroughly and saw a real opportunity for positive shelf standout. In the natural products sector there is so much green-wash around that designs with simple statement about effectiveness have real resonance with consumers. The Faith brand has such deep emotive connection with it’s consumers that we could afford to be bold – & simple & it’s worked.…”
Faith in Nature Products are available in independent health food stores and at http://www.faithinnature.co.uk/ec_products.php?category=1