Packaging design for Faith in Nature Pomegranate & Rooibos range for bath, body and hair care products took the brand back to its roots.
Formulations developed by the brand’s founder Rivka Rose, draw on her background in herbalism, to focus on basic – naturally derived ingredients, plant materials and essential oils.
Lucid Director Carl Stone comments:
“…We set out to make a direct connection to nature with Faith’s consumers via packaging design. Sharp imagery of the ingredients & simple descriptive typography deliver outstanding shelf stand out. We’ve set out to clearly communicate that this is a really effective product range, not just for environmentally conscious consumers, but anyone who wants to look, feel & smell good…”