Less can be more…

Back in the late 50s, Lockheed’s Chief Engineer Clarence “Kelly” Johnson reportedly coined the phrase “Keep it simple stupid” – meaning systems work best when efforts are focused on keeping everything straightforward. Here at Lucid, we take that advice very seriously. MD Alistair Williamson explains:

“In an ever more complex world, simplicity is the key to good design. People and organisations demand intuitive, integrated products and services that are easy to implement, maintain and use. Achieving simplicity takes far more skill, creativity and experience than delivering complexity. Early involvement, good planning and a multi-disciplinary approach are crucial. It makes sense that an existing team with electronics, software, industrial design, interaction, compliance and usability skills will hit the ground running and keep on running.”

At Lucid, this connected approach means really understanding user needs, combining creative approach to business models for innovation, identifying appropriate technology and production processes. By seeing the big picture at the outset, we can get all the details right ongoing, developing elegant and effective solutions.

Or, as Alistair says: “We’re comfortable with complexity – that’s how we can deliver simplicity. And we know that the simplest solution will always lead the market.”

Alistair will be presenting “Keep it simple” – a series of workshops on simplicity in product design in 2017. Places will be limited and demand will be high, so to find out more and reserve your place call us on 0161 860 0058 today.