Innovative, integrated thinking can have a massive impact in multinationals, micro-businesses and spin-outs.
In increasingly competitive markets, competing on price alone is no longer good enough. Your brand, your product and your product’s packaging need to be better and different from your competitors. Integrating all three areas gets you a successful, consistently-delivered result with your design intent and vision still intact. We have the resources, creativity and experience to give you that integrated solution.
- Brand and Market Audit
- Core Value Proposition identification
- Corporate Identity Development
- 2D & 3D Brand Guidelines
- Brand Strategy
- Brand Development/Embodiment/Delivery
Times change. Markets change. People’s values change. Does your brand still represent what your business does and who your market is today?
Clarity about what you currently stand for and what your product or service proposition adds to people’s lives is an important starting point for new brand development and existing brand rejuvenation.
We give you an objective outsider’s perspective that gives direction and aids future decision making.
Delivering your brand is also a core part of our specialist experience. Our brand guidelines and corporate identity packs allow for consistent brand delivery.
We can also define or work from Product Visual Brand Language guidelines to produce promotional and point-of-sale products that truly reflect your brand’s core values in a consistent and sensitive manner.
- Innovation reviews
- Competitive/IP analysis
- Market research
- Legal/compliance analysis
- Brainstorming
- Cost analysis
- Pricing strategy
- Design Development
- Prototyping
- Production sourcing
- Production management
We offer a turn-key product development service to established businesses that turns viable concepts into a commercial reality.
We take ideas from various starting points through a process that results in fully-proven, fully-detailed designs and prototypes – ready for production. Our skills in quick visualisation and modelling helps you to engage with us, understand the design intent and contribute your input. Our on-site 3D CAD, structural optimisation, workshop, 3D scanning and 3D print facilities speed up the design process.
We have the contacts and experience to find the partners that can ease the path to manufacturing, assembly and accreditation of new products. Working with production teams world-wide, our team can manage delivery, logistics and quality control of prototype, pre-production or continuing batches of product.
We don’t just design for today, however. Our skills and know-how in forecasting, research and original ideas generation give Lucid’s team unique insight into the products and services that could drive your future competitiveness.
- Market research
- Legal/compliance analysis
- Brainstorming
- Cost analysis
- Statutory labelling
- Barcode registration
- Structural Design
- Pack Graphics
- Point-of-sale
- Prototyping
- Production sourcing
- Production management
We help companies maximise the potential of their product by creating packaging that has real shelf stand-out, embodies the brand well and can be manufactured at a realistic price.
Our skills and know-how in forecasting, research, and original ideas generation give Lucid’s team unique insight into the packaging formats that could drive your business’ future competitiveness.
Our skills in quick visualisation and mock-up production are invaluable to marketing and engineering teams. Making ideas “real” helps you to engage with us, understand the design intent and contribute your input.
From simple blister cards, clam-packs and board cartons to complex injection mouldings, pouches, bags and blow-moulded bottles – we’ve done it. On-site facilities for CNC cutting, vacuum forming and 3D printing help our team deliver quickly.
We also have the contacts and experience to find the partners that can ease the path to manufacturing, assembly and accreditation of new packaging. Working with quality-vetted production teams, we can manage delivery, logistics and quality control of prototype, pre-production or continuing batches.












