Public & Third Sector

Public and Third Sector brands play important roles in engaging employees within an organisation and providing service recipients clear information about what the organisation does.

As government departments expand and become involved with partner organisations, the potential for disarray and inconsistent branding can significantly dilute the original identity, leading service recipients to question the quality of the service being provided.

Charities need to ensure that their visual identity justifies the often serious nature of their cause, and that they are making the right emotive connections with those most likely to donate.

At Lucid Innovation, we develop strategies that allow for expansion, sub-branding and partner branding. We produce guidelines that allow external organisations to maintain consistent visual communications and develop appropriate naming strategies that make sense to consumers.

Our experience in product design for the public sector centres around our work with the NHS, developing medical calibration phantoms and other healthcare-related devices.

Our understanding of different stakeholder requirements allows us to carefully balance cost constraints and narrow production deadlines with precise engineering and user-focused design development.

As a dynamic, highly-skilled team, we can turn-around prototype iterations quickly, based on results from patient testing or consumer focus groups.

We also work closely with university spin-offs, developing applications and products based on emerging technologies and research.

We help Third Sector organisations maximise their income stream from donations by creating product packaging that clearly demonstrates a cause’s salient points on an emotional level, and can be manufactured at a realistic price.

Our skills and know-how in forecasting, research, and original ideas generation give our team unique insight into the packaging formats that connect with potential donors.

We also produce packaging for important public sector services (e.g. Royal Mail) in varying degrees of complexity, which often involves strict testing, certification and approval by numerous stakeholders.

Our skills in quick visualisation and mock-up production are invaluable to your team. Making ideas “real” helps you to engage with us, understand the design intent and contribute your input.

From simple blister cards, clam-packs and board cartons to complex injection mouldings, pouches, bags and blow-moulded bottles – we’ve done it.  On-site facilities for CNC cutting, vacuum forming and 3D printing help our team deliver quickly.

We also have the contacts and experience to find the partners that can ease the path to manufacturing, assembly and accreditation of new packaging. Working with quality-vetted production teams, we can manage delivery, logistics and quality control of prototype, pre-production or continuing batches.