Create

Constant collaboration and learning helps the Lucid team transfer unique insights into how organisations could discover and meet unfulfilled needs.

Working in multi-disciplinary teams, our designers are constantly exposed to new ideas, trends and know-how from diverse markets and technologies.

By joining up thinking, we help clients define what they could be doing in future. We help to develop ideas for products and services that fill gaps in markets and provide applications for new technologies.

Working with client teams, these insights can be developed into the starting point for market-leading innovation in brands, packaging and product design.

The industrial design process goes beyond due-diligence and straightforward analysis of ideas, offering lateral insights into commerce, technology and people.

A combination of inventive inquisitiveness and structured analysis adds value beyond simple predictions of the likelihood of success and identification of barriers to entry.  Creative research processes suggest “what if” opportunities to improve ideas and avoid or overcome problems.

The same research helps define unique selling propositions and define the essential elements of a design brief – the end-user, the technological and production barriers to overcome and  the emotive connections we’ll need to build.

With a clear direction and sound research basis, we’ll create several alternative ideas and explain how they could make things simpler, easier and better for the end-user.

Organisations that investigate all of their options stay ahead of the competition.  By exploring all viable technical and market options, we can consider if sufficient intellectual property is available.

Life isn’t always structured, so we use unique in-house techniques to encourage free and original thought. Our initial focus is always the end-user. Their experience of the brands, products and packaging that we create drives the decision to adopt or not.

Lucid creates ideas with our clients and in teams.  Specialists are assigned to ensure a balanced input of knowledge from marketing, engineering and manufacturing fields.