What’s important in your market?
We consider value, safety, aesthetic differentiation, emotive connection and functionality in industrial design for all markets. Experience of in three core market sectors enables our team to cross-fertilise technologies, experience and best-practice in ways that improves commercial results.
Medical & Healthcare
An analytical, evidence-based process with clear traceability is critical to development for the medical and healthcare sectors.
A commercial approach to exploiting intellectual property, management of regulatory conformance and minimising risk is central to our process.
How do I get into the mind of the people who buy my product or service? We believe consumer brands should understand the individuals involved, their needs, motivational drivers and concerns.
Successful consumer products need to be designed for identifiable individuals. We discover who they are and develop ideas, design proposals and strategy around them.
Different purchaser, owner and user requirements make prioritising design features and benefits for B2B markets challenging.
Using collaborative design techniques and user observation, we help define the best value balance to develop design around.
Understanding what a brand, product or pack means to all stakeholders helps create market leaders.