BA (Hons) MDesRCA
Andrew is a postgraduate industrial designer from the Royal College of Art whose 25+ years of commercial development experience includes working in consultancy in Japan and manufacturing in the UK.He developed creative approaches to meeting formidable compliance standards and control of branding whilst working in London Underground’s architectural components team. Subsequently Andrew focused on value engineering and simple assembly for a major furniture manufacturer.Andrew’s insight into safety issues and user-focus for has led him to head up numerous medical device developments and toy design projects at Lucid.Andrew specialises in facilitating ideas generation. His user-focus skills help client groups become more creative, contributing more effectively to the design process and accelerating new product development.
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