Project: Atlanta Rugged Data Capture and Communication Range
Expertise: Product Design, Mechanical Engineering, User Interface Design
Simplify project management
and accelerate time to market
- Rugged data capture and communications range
- Eight months to design and develop
- Cohesive user interface design
- Daily liaison with client electronics team
- Modular design for flexible options
- Plastics, metalwork and print development
- Prototypes test and verification by Lucid
- International supplier sourcing and liaison
In the logistics market, delivery and warehousing staff face extremes of hot, cold and wet conditions. Staff man-handle packages whilst communicating vital data via hand-held devices. It’s a market where abuse is normal use.
A combination of great user interface design and extreme robustness is vital to resist harsh treatment and demanding environments.
To compete, Belgravium needed a new rugged and portable terminal range – Atlanta. Design for customisation in low-volumes was essential to serve different market niches that demanded different communications technologies.
Atlanta was the third range developed by the Lucid team for Belgravium.
Our industrial design team observed users and developed options for a flexible combination of palm or pistol-grip product variants. We created alternatives for intuitive touch-screen and keyboard interfaces, with charging and docking stations to suit gloved and bare hands.
Working seamlessly with Belgravium’s in-house electronics team, design-for-manufacture and miniaturisation was considered up front.
Balancing manufacturing and engineering know-how, we optimised structural design and materials specification. We protected fragile electronics with IP 65 moisture and particle resistant seal designs and drop-tested enclosures.
Extensive 3D CAD analysis, prototyping, test and supplier liaison helped us enable batch-builds of the modular product design variants that the market demanded.
Working seamlessly with Belgravium’s in-house electronics team, design-for-manufacture was considered up front. Extensive 3D CAD analysis, prototyping, test and supplier liaison helped us to deliver the robust industrial design package that the market demanded.
A decade on – Atlanta is still in production and the product format is still being developed for new market niches.
Despite tough trading conditions, Belgravium has delivered continually improving profits, driven by design.