Lucid Innovation - Experienced Product Designers

Client: Auris Medtech Europe/Boots
Project: Premature Ejaculation Treatment
Expertise: Brand Development, Corporate Identity Development, Product Design, Packaging Design

Simplify project management
and accelerate time to market

Innovative class IIa medical device development
Six months to design and develop
Cohesive user experience design
Plastics and electronics development
Corporate identity, brand, pack and literature
Prototypes assembled by Lucid
International supplier sourcing
ISO 13485 compliant design information

The Situation

Men with sexual health problems often feel like an isolated minority, but a considerable 25 per cent of men and their partners are affected by premature ejaculation.

Consultant psychiatrist Dr Andy Zamar had undertaken extensive research in the field. His clinically-proven treatment technique offered dramatic scope to improve men’s sexual well-being.

The Challenge

To commercialise his innovation, Dr Zamar set up Auris Medtech. As a start-up medical device business, with no in-house resources, Auris needed a full range of support, from industrial design, to electronics development, corporate identity, brand and packaging development, to supplier sourcing and help with standards compliance.

Our Solution

Auris initially commissioned Lucid Innovation to develop ideas for their treatment device. Our medical device designers developed, prototyped and tested mechanical and electronic design options. We dealt with intellectual property submissions, sourced materials and appropriate manufacturing suppliers.

Already aware of the objectives and culture of a business, Lucid’s team can quickly offer services that complement new product development. We created the Auris corporate identity, the PrΩlong product brand, multi-lingual packaging, instructions for use and managed the manufacturing introduction process including checking production.