Client: Brother International Europe
Project: Collaborative Workshops Resulting In A3 Multi-Function Copier
Expertise: Conceptual Product Design
Collaborative workshops inspire innovation
- Programmed and ad-hoc ideas workshops
- Spotting market opportunities
- Solving sticky technical problems
- Expert and non-expert input generates new direction
- Visuals and models communicate internationally
- Lasting innovation legacy in organisations
- For SMEs, large business and third sector teams
- Significant revenue from results
Brother’s world-wide marketing departments are tasked with developing new concepts and exploiting technical advances from research labs.
Lucid’s industrial design team’s long-term relationship with Brother helped deliver blue-sky thinking and practical design concepts.
Brother’s International’s primary market focus – SOHO (Small Office, Home Office) electronics faced increasing commoditisation.
The company owned numerous patented technologies that were underexploited as products. Design processes to maximise value from existing intellectual property were needed.
…Brother continues to lead the market for A3 multi-function devices with a 17% share of $14Bn world-wide
– Infosource: Western & Eastern Europe
Using both regular creative workshops and desk based research, we sought-out opportunities to exploit and develop Brother’s strengths and know-how in new ways.
Quick foam models, sketch visualisation in meetings and opportunity mapping were used to inspire, refine and connect ideas to potential consumers.
The A3 Multifunction Copier was one of many concepts presented to Brother’s Japanese HQ in the form of block models to illustrate the concept, with accompanying visuals describing its potential functionality and benefits.