Client: Animation Toolkit
Project: ARMACREATURE! Stop-motion animation kit
Expertise: Brand, Product and Packaging Development
Simplify project management and exploit valuable brands
- Innovative animation armature development
- Four months to design and develop
- Mechanism development
- Corporate identity, brand, pack and literature
- Prototypes assembled by Lucid
- International supplier sourcing
Animation Toolkit is a distributor of stop-motion animation armature kits. The market is international, competitive and consumers are heavily influenced by reputation, via online blogs and forums.
In negotiations to licence the name rights for legendary stop-motion film maker Ray Harryhausen, Animation Toolkit turned to Lucid for help in developing Armacreature, a compelling band, product and pack solution.
The Ray and Diana Harryhausen Foundation protects the rights of the visual effects expert who created ground-breaking scenes in films like Jason and the Argonauts, One Million Years BC and Clash of the Titans.
Lucid’s blend of brand, engineering and manufacturing know-how is vital to small businesses like ours – we sold out in days.
– Westley Wood
– Director, Animation Toolkit Ltd
Working with Animation Toolkit and the Ray and Diana Harryhausen Foundation, Lucid’s team developed a new brand, packaging, better functioning components, and easy-to-follow instructions. Lucid’s team has deep experience of image licensing. In this case every aspect of the brand, materials, mechanism, product and pack had to be consistent with the high expectations of demanding animators.
Creating a coherent, emotive connection Ray Harryhausen, the whole quality experience of the brand, product and pack has turned what could be seen as a utilitarian collection of parts into a premium gift.