Client: Rapid Rhythm
Project: Rapid Rhythm Corporate Identity
Expertise: Brand Development
Market focus in communication
- Striking appearance related to the service proposal
- Directly relevant visual cues
- Applicable over all media
- Under a month to design and develop
- Cohesive brand application guidelines
Rapid Rhythm is developing a smart device that enables accurate and quick screening for atrial fibrillation, an early indicator of a stroke.
An innovative method to detect irregular heartbeat resulted from NHS research at Manchester Royal Infirmary. With support from TrusTech, the NHS Innovation Hub, and significant VC investment a spin-out, business has been formed to develop and commercialise the idea.
Rapid Rhythm needed a corporate identity to communicate clarity of purpose to its market – front-line clinicians, GP’s and practice nurses.
Lucid’s team had developed a demonstration prototype and research materials for the Rapid Rhythm product, so we fully understood the benefits and technical basis of the system.
Lucid’s team developed a series of alternative visual identity options, each focussed on communicating what makes Rapid Rhythms unique and useful.
Based on our experience of medical device and brand development, we considered the importance of building association with trusted service delivery models – in this case the trace from a 12-channel ECG.
The identity was tested for scalability, reversal and application across all types of media. Using input from clinicians we improved the relevance of the imagery and narrowed several options down to one.
The Rapid Rhythm corporate identity was provided with a simple application guide, ensuring the business presents a consistent image.
A simple, effective, flexible communication of our purpose and offer.
– Dr. Matthew Pearce: CEO, Rapid Rhythm