End-to-end product development for startups

Client: JDM Designs
Project: The Beach Towel Clip
Expertise: Product Design, Packaging Design, Brand Development

Independent ideas evaluation and product development

The Situation

Spotting what appeared to be an unfulfilled market niche, entrepreneur Jonathan Meare approached Lucid Innovation for independent advice on how to commercialise his idea – a beach towel clip.

Jonathan had never developed a product before, or run his own business. We used Lucid’s Make It™ process to advise on feasibility, routes to market, intellectual property, funding, scheduling, design and production.

The Challenge

Jonathan proposed to start a business selling a unique product that nobody knew existed. A product that was low on the most people’s hierarchy of need, in a country with a short summer beach season. About as challenging as you get!

Our Solution

Balancing cost and functionality was major challenge, as was hitting a tight deadline to get the product to market for the summer season.
We created branding, packaging and product design options, helping Jonathan to get market feedback before settling on a final design. We then developed prototypes and manufacturing specifications to make the end result.

“Lucid’s skill is in using all tools of brand, product and pack design together to communicate a simple cohesive and persuasive message. Using design intelligently, we can develop products with quirky value, stimulate good PR, and encourage impulse purchase” says Carl Stone, Lucid’s Creative Director.

The Result

With the relentless enthusiasm, commitment and promotional prowess of the entrepreneurial Jonathan Meare, the Beach Towel Clip now has stockists in the UK, Canada, USA, Argentina, Sweden, Denmark, Finland, Norway, Germany, Holland, Greece, Hungary and Australia – and over 20,000 packs sold.

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