Client: Nagoya City Council
Project: Nagoya City Multi-lingual Outdoor Signage
Expertise: Engineering Design
Coherent design solutions for major projects
- Rugged directional and location signage
- Six months to design and develop
- Cohesive fit to brand guidelines
- Daily liaison with client engineering team
- Modular design for flexible options
- Focus on regulatory and safety compliances
- Prototyping, test and verification
- Supplier sourcing and liaison
The Situation
When Japan’s Nagoya City decided to implement multilingual signage on its highways, the local authority faced serious issues.
The Challenge
Apart from clearly communicating significant amounts of information in Japanese and English, the system needed to withstand regular typhoons that turned regular signage into dangerous flying debris.
Our Solution
Lucid Director Andrew Hodgin developed a visual information hierarchy coherent with Nagoya’s city corporate image and equally visible to road users and pedestrians.
Working with a structural engineering team, he created a modular structural system that is simple and flexible to install, and optimised to withstand the stress and corrosion caused by exposure to UV, rain and very high winds.
The Result
Nagoya’s wayfinding system was implemented city-wide during the early ‘90s. The modular principle of its design enabled economic manufacture with simple adaptions to individual site conditions.
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