Client: Sara Lee (Australasia)
Project: Radox Hand Spa
Expertise: FMCG Structural Packaging Design
Design to add value in commodity FMCG markets
- Branded personal care packaging
- One month to design and develop
- Extensive consumer testing of options
- Cohesive structural and label design
- Visual prototypes for market feedback
- Significant increase in store listings and sales
- Design longevity – ten years on, pack is still in use
Sara Lee’s Australasian team sought a visually-honest, cohesive approach for packaging the Radox Hand Spa range.
A simple and elegant form suggestive of function was required to help differentiate the brand on shelf and inspire consumer confidence in the brand’s honesty and effectiveness.
Working as a team with engineering designers in Sara Lee’s Australian manufacturing facility, our structural packaging designers visualised ideas based on Australian market feedback. Data was exchanged seamlessly overnight, with web and telephone-based collaboration to clarify detail and design intent.
Delivered on time, to budget and designed for high-speed production, Hand Spa continued to be sold in Lucid-designed containers for several years.
Working with clients and manufacturers in different continents, we have a track record in accelerating new product development.
Lucid’s team consistently helps brand-focussed businesses, creatively developing effective brand promotion and providing the know-how that delivers products to market.