Client: SSL International
Project: Innovation Workshops
Expertise: Collaborative Workshops, Visualisation
Creating a legacy of innovation best-practice in client teams
- Future-focussed product ideas creation
- Ad-hoc and on-going programmes
- Involving and inspiring in-house teams
- Experienced workshop facilitation
- Quality presentations for board presentations
- Legacy of motivation and innovation
SSL International (now part of the Reckitt Benckiser) owned the Durex and Scholl brands and has frequently engaged the Lucid team to accelerate and inform the new product development process.
Rapid visualisation and brainstorming techniques have played a major part in internal ideas generation sessions and workshops.
Inspiring multi-disciplinary teams to work together can lead to ground-breaking solutions to technical problems or ideas for new products.
To be effective, workshops involving people with differing know-how, opinions and backgrounds need careful facilitation and a balance between focussed direction and free thinking.
Effective facilitation and rapid visualisation of ideas can help people communicate and expand on their thoughts and empathise with users.
We run workshops that help clients lose limiting assumptions, adopt a consumer’s mind-set, and input their own specialist knowledge.
Our facilitators pace and guide workshops into delivering diverse ideas and approaches to problems, while our designers sketch ideas to allow participants to visualise their ideas quickly.
Tangible output from our innovation workshops often result in concise, illustrated reports, recommending new product development direction.