Client: London Underground
Project: Jubilee Line Extension Signage Engineering Design
Expertise: Engineering Design
Coherent design solutions for major projects
- Rugged directional and location signage
- Twelve months to design and develop
- Cohesive fit to brand guidelines
- Daily liaison with the client engineering team
- Modular design for flexible options
- Focus on regulatory and safety compliances
- Prototyping, test and verification
- Supplier sourcing and liaison
The Situation
Safely and intuitively guiding thousands of people through interactions with big capital projects involves significant design co-ordination.
Master architectural planners, civil and structural engineering teams, and corporate identity guardians all work with the product and service designers that develop wayfinding systems.
The Challenge
The London Underground Jubilee Line Extension included several stations with hundreds of custom-made visual signage and audio elements. The complexity of interactions within the Underground system required detailed understanding of how people respond to their surroundings and to visual influences.
Our Solution
Working within the London Underground’s architectural components team, Lucid Director Andrew Hodgin developed the audio and visual way-finding systems that guide the line’s 127 million annual passengers.
Constant interaction with structural engineers, materials experts and compliance specialists ensured that all designs were developed to comply with stringent durability and anti-flammability specifications.
The Result
15 years on, Jubilee Line stations still provide a clean, coherent experience to the travelling public.
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