Clarity about what you stand for
A brand should communicate the experience you offer consumers. Positive associations with your business can outlast product and service offers – making brands valuable in their own right.
- Brand Audit
- Logo/Brandmark Design
- Corporate Identity
- Corporate Literature
- Core Value Identification
- Visual & Naming Strategy
- Brand Extension Concepts
- Brand Usage Guidelines
- Design Registration Documentation
- Brand Artwork
- Branded Promotional Product & Packaging Development
Creation
Our team uses a simple process to explore and discover what positive messages a new brand should communicate.
We help with naming structures and developing visual identities that drive both emotive and rational attachment in your consumers.
With a clear vision in place, we’ll summarise do’s and don’ts to protect your brand asset through brand use guidelines.
This document shows all the users of your brand how to best position your identity and logo across different media types, helping optimise the use of what can be your most valuable asset.
Development
We help clients extract the maximum value from existing brand assets by renewing and developing sub-brands, packaging and branded products.
With an understanding of underlying values and the impact of external change, our designers sensitively help clients reposition brands and apply them within new markets.
Under the constraints of existing brand guidelines, our team continually explores possibilities to seek out the drivers leading to brand adoption and brand loyalty.
Delivery
Businesses often need support in delivering the brand message.
We’ve got the detail focus to create the artwork and find the partners that can ease the path to delivery of new brands or branded products and packaging.
Our experience of working with major licensed brands allows us to work to strict guidelines, deliver within short timescales and ensure that the brand message remains undistorted.
Relevant Case Studies
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Creating emotionally connected FMCG brands -
Natural approaches to brand extension design -
Branding to drive new business success