Successfully working with inventors

Dave Henderson had an idea for a privacy lock to fit doors without the screws and chiselling that you'd need to fit a bolt.

Dave hadn't developed products before. He needed to know if Lucid Group believed his idea had the potential to justify further development and whether we could help him get a product to market.

In a 2-hour concept evaluation, our team investigated Dave's idea and proposed more unique sales propositions. We gave opinions on risk reduction, manufacturing costs, routes to market and design protection.

Finally we concluded that Lucid Group could add value, applying specialist experience in lock and point of sale packaging development to overcome practical design & manufacturing issues.

Lucid Group subsequently delivered and executed a staged design, development, prototyping and manufacture proposal. Hendolock was the result, receiving the Double Gold award for Innovation at the British Inventors Fair in 2006.

Successfully working with businesses

Micro Matic is a Danish-based group, involved in communications electronics and branded drinks dispense systems.

On an ad-hoc basis, Lucid Group acts as a sounding board, evaluating product ideas from an independent perspective.

Extensive experience designing for Micro Matic's markets, complemented by know-how from outside their comfort zone enables our team to add value, cross-fertilising ideas.

We deliver informed opinions and develop rapid visual concepts, helping Micro Matic management guide their development strategy.

Successfully working with entrepreneurs

Mike Stephens saw an opportunity to re-develop outdoor toys from the past, redesigning and re-positioning to suit today's market.

Mike needed to know if Lucid Group believed his ideas had the potential to justify further development and whether we could help him get a product to market.

In a 2-hour concept evaluation, our people considered how the realities of recycling old ideas for today's consumers, legislative and supply chain environment. We gave opinions on risk reduction, manufacturing costs, routes to market and design protection.

Lucid's team concluded that they could develop unique sales propositions and benefits, adding value by applying specialist experience in toy design to overcome practical design & manufacturing issues.

Lucid Group subsequently delivered and executed a staged design, development, prototyping proposal for Wurlybird Flyer - now available from Tesco Direct & other retailers.

See http://www.wurlybird.co.uk/ for details of succesful product innovation for an entrepeneur.