Helping businesses focus on consumer needs

SSL International needs a stream of ideas to fuel their new product development pipeline for personal care markets.

Lucid Group delivers group sessions that have helped SSL's team create and investigate new product concepts. We use techniques and props that enable client teams to empathise with the needs of different consumers and envisage creative solutions for their problems.

Each session is prepared to suit specific sectors.

A facilitator paces each group of 6 -12 people, assisted by a designer or engineer with specialist knowledge. Our visualiser records ideas on the day.

Innovation workshops deliver a pack of relevant ideas for new products and services that can inspire marketing & product managers and develop new business direction.

Applying technologies in new ways

By participating in its innovation workshops, Lucid Group has helped Brother International Europe's marketing team to envision new applications for technologies developed by its parent company.

Lucid Group's joined Brother's regular group sessions, injecting perspectives gained from our experience creating products for a broad range of product sectors.

We prepare stimulating materials to help the in-house teams envision new directions.

Follow up activities have included feasibility studies, investor presentations and design work to support & justify product development proposals.

Helping businesses innovate from within

Lucid Group uses simple, entertaining techniques to help stimulate a "can-do" innovation mentality within businesses.

In half-day innovation workshops for up to 10 people, we present stimulating, interactive materials that help participants predict trends and the future of markets & technologies. Simultaneously our facilitators unlock relevant experience and skills from within a client team.

In only a short period of time people see their relevance and how they approach problems creatively.

By presenting the big picture and drawing out specialist knowledge, we help clients focus product development strategies on the areas that hold the best potential for future profits.

Follow up activities from innovation workshops have included feasibility studies, investor presentations and design work to support & justify new product development proposals.