Innovative Product Design through lateral thinking and rapid concept generation by creative designers - LUCID GROUP LTD. Product Design and Innovation Consultants - creative designers and specialists in rapid concept generation and lateral thinking for Innovative Product Design

genie-tech international / genie mkii beauty therapy unit / 2008

Defining a product

Genie Complete is a salon console that offers a range of innovative cosmetic treatments.

To create concepts for form and functionality, Lucid Group used its unique Ideas Factory process, quickly generating multiple ideas that hit the right note with consumers.

Lucid analysed competitor and complementary products, undertaking original research in salons and drawing on previous experience developing products for the cosmetic market.

We created a series of themes that we knew were relevant to consumer needs to inform the creative process.

Three designers sketched and foam-modelled over 5 design concepts in a week. Each concept was accompanied by a concise summary of relevance, strengths and weaknesses.

Ideas factory offers choices to clients and helps make the decisions between them as objective as possible.

Wizz / Structural Packaging Design / 2003

Shaping a new brand

"Lucid put Wizz on the map" - David Mann, MD, Wizz Products

Wizz Products is a small business, competing in a market dominated by big brands and price-sensitive commodity producers. Wizz's objective was to establish big-brand credibility without big-budget advertising.

Ideas factory generates multiple relevant ideas, getting to the nub of a problem or opportunity quickly. Lucid agreed core values with Wizz and analysed research into consumer perceptions of the competiton.

We had the know-how to create a series of themes that we knew were relevant to consumer needs as mood boards.

Three designers sketched, foam & CAD modelled over 20 design concepts throughout the course of a week. Each concept was accompanied by a concise summary of relevance, strengths and weaknesses.

Ideas factory offers innovative design choices to clients & helps make decisions between them objective.

Static Solutions: Fitting visual appearance to a market

static solutions / statgun / 2004

Fitting visual appearance to a market

Stat Gun removes damaging static in a paint-finishing process, using an innovative technology that makes it more convenient and safer than alternative methods.

To quickly create relevant concepts for the design, Lucid Group used its unique Ideas Factory technique.

We analysed competitor & complementary products, observed auto-refinishing and built rigs to test ergonomic theories.

Our team developed a series of themes focused on consumer needs to inform the creative process.

Creative designers visualised and foam-modelled 10 design concepts in a week. Each concept was accompanied by a concise summary of its benefits and issues.

Ideas factory offers innovative product design choices to Lucid Group clients & helps make the decisions between them objective.

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