Helping stakeholders understand product design

SafeBox is an award-winning pack for securely sending potentially infectious diagnostic specimens through the Royal Mail.

To demonstrate due diligence, obtain funding and ensure production practicality, Royal Mail and Lucid Group needed mid-development feedback from stakeholders including the postal unions, materials, tooling & moulding suppliers, senior management and insurers.

Lucid Group's tamper evident, single-use design is based on an ingenious combination of one-way snap-fits, tearable plastics and a rip-through wrap. Accurate prototypes would have been prohibitively expensive based on the volume required and the delay in receiving feedback.

Lucid's designers created animations to communicate the consumer, delivery and production experience effectively - obtaining consent to fund the project and information that helped us deliver an improved design.

Investor presentations use whichever media best communicates design intent. Using video, animation, sketches, models or simply talking, Lucid Group's presents product design in a way your audience will understand.

Communicating clients' ideas convincingly

Ideas development: Bring your ideas and Lucid Group will develop effective materials for board or sales presentations. Our industrial designers add creativity and product development know how.

Focused approach: We'll develop ideas and a presentation appropriate for your audience. We communicate benefits and issues in consumer scenarios, simulating real environments. Presentations content could include, sketches, photography, video, animation, PowerPoints and models.

Adding value: We won't just present your ideas. We'll enhance them with foresight and experience from many market sectors. You get better ideas and effective communication of opportunities to your target market.

Highlighting the value in relevant ways

Omnilux is a unique non-invasive treatment for skin cancers, developed for Photo Therapeutics by Lucid Group from a basic rig used in trials funded by Cancer Research UK.

In a staged development process, Photo Therapeutics needed to regularly report progress to backers to obtain continued funding.

At different stages in the project, Lucid's designers created appropriate presentations to inform ourselves and assure our client & backers that the right decisions were being made.

Early on, to accompany photo-realistic visualisation we created rigs and spatial foam models. Mid-project animations communicated assembly & articulation - later we delivered fully functional accurate prototypes.

Lucid Group presents new product design ideas in ways audiences can understand and relate to.