A cohesive image across product ranges

Minky manufactures homecare products that make housework easier.

Over many years Lucid's designers have developed ideas for different products to establish & fit a cohesive brand image.

Our product designers use sketches, CAD modelling & prototypes to communicate & validate how form & functionality.

Mops to outdoor airers, ironing accessories to dish cleaners, our designers contribute visual ideas that translate into practical to manufacture products with a family feel.

Developing a generic platform for brands

Multi-brand draft drinks dispense fonts are favoured by specifiers of contemporary bar environments, complementing cohesive interiors.

Lucid Group creates concepts for appropriate forms, using it's Ideas factory technique, quickly generating multiple ideas that attract consumers and specifiers alike.

Based on contemporary interiors we created a series of themes, defining materials, finishes & illumination to inform the creative process.

Three designers sketched and foam-modelled a series of proposals. To simulate illumination we made rigs and created photo realistic visualisation.

Each concept was accompanied by a concise summary of relevance, strengths and weaknesses - giving our client choices based on risk, cost and time considerations.

Shaping a new brand

Genie Complete is a salon console offering a range of innovative cosmetic treatments.

To create concepts for form & functionality, Lucid Group used its Ideas factory technique, quickly generating multiple ideas that hit the right note with consumers.

Lucid analysed competitor & complementary products, undertaking original research in salons & drawing on previous experience developing products for the cosmetic market. We created a series of themes that were knew were relevant to consumer needs to inform the creative process.

Three designers sketched and foam-modelled several design concepts in a week.

They explored different ways to position the functional elements of the design, driving the form in alternative directions, with different ergonomic & structural benefits.

Each concept was accompanied by a concise summary of mechanical design engineering implications, strengths and weaknesses.

Lucid Group specialises in industrial design for salon cosmetic therapy products, offering significant experience that can speed successful new product development.