Now you're flying

Wurlybird Flyer is a child's action toy, based on an idea from the 1960s that Lucid Group developed into a contemporary product.

In a product that can whizz children around at high speed, safety was a major factor. Lucid therefore took a diligent approach to ergonomic design. Thorough investigation of anthropometric data ensured our design proposals were sized correctly for the target age range, safe & comfortable.

Previous experience in toy, furniture & interactive design helped.

To validate ergonomic principles, rugged foam models of seats were made, fitted to a working rig and tested by children.

One step ahead

Vectororthotic enables podiatrists to help patients faster, by providing customised insoles at an initial consultation.

Lucid observed how podiatrists worked with their patients and analysed anthropometric data to put the patient first, using the foot as the basis of 3D CAD simulations.

We developed an ingenious, modular wedge and insole system to instantly improve foot posture.

Rapid prototypes proved design proposals were sized correctly & helped the further development of design for moulding manufacture.

Seeing the light

Omnilux is a unique non-invasive treatment for skin cancers, developed for Photo Therapeutics by Lucid Group from a basic rig used in trials funded by Cancer Research UK.

There were limited pre-conceptions of where the eventual product would be used, no ideas of how people might interact with it, and what it could look like.

Lucid Group's designers needed to establish the optimum way to deliver a treatment before we could begin designing a product.

Our people shadowed clinicians & patients in clinical trials, discovering the most affected body areas, envisioning how to treat them and establishing basic sizes. We measured treatment and storage environments, as well as considered how a product might be used out-of-clinic.

Both typical and extreme anthropometric data was consulted to check hands on research.

Putting all the information together, Lucid's product designers were able to propose a series of product concepts and prove the human implications of each for all the stakeholders involved.

Lucid Group human factors design studies to develop a budgeted development brief for a series of alternative product embodiments, delivering medical device design, prototyping and first off manufacturing management of Omnilux in 2003.