Shelf presence without environmental impact

Green design & profit maximisation are inherent to Lucid's structural packaging design process. By designing to maximise shelf impact concurrently with compact palletisation, we deliver stand-out products designed for minimal environmental impact.

Packaging for Wizz blends consideration for branding and point of sale presence with consideration of materials, structural & manufacturing constraints, and carton & pallet mximisation.

Rapid prototypes proved design proposals were sized correctly & helped the further development of design for moulding manufacture. Lucid Group's holistic approach to structural packaging design for FMCG markets benefits the bottom line, as well as the environment.

Reaching international markets

Lucid Group designed SafeBox for Royal Mail, to securely transport hazardous diagnostic specimens in normal postal systems without risk of leakage.

Potential customers demanded that the packaging was tough, resilient & tested to UN 602, the highest international standard.

Our industrial designers worked with accreditation experts at PIRA, an independent test house from early in the development. Understanding test procedures in detail, we were able to reduce risk and accelerate new product development.

The design and specification was optimised to pass with minimal impact on the consumer experience, cost & scheduling.

Tests involved inflating the pack to simulate the effect of compression/decompression in an aircraft, drop from 10m & all side impact from a 7kg bar. In al cases the contents had to survive without leakage.

Lucid Group's design engineers undertook extensive computer analysis, commissioned prototype tooling & built rigs to do pre-accreditation testing - we knew the design would pass first time.

SafeBox won the Instititute of Packaging's Starpack Award for Innovation. Royal Mail markets the product to laboratories and licenses to world-wide postal organisations.

Squeezing in new processes into production

Squeeze Me, an apparently simple branded promotion for Yorkshire Tea involved a complex series of design decisions to suit automated, high-speed packaging processes.

Our product designer's start point was the packaging production line. Yorkshire Tea needed to insert thousands of the product into packs running through its continuous process.

We had to define a practical size and orientation of the product, working with our client's production engineers to discover how to fit a new, temporary process into the line without delaying manufacture. For low cost and clear branding, the squeezer was designed as an injection moulding.

An integrated, live hinge spring was designed to keep it open until gripped. To ensure food and safety standards compliancy and to keep the squeezer closed in-pack, we concluded the squeezer was to be flow-wrapped.

We then had to design-to-fit an automated wrap process, pre-taping the squeezer shut. To prove the insertion worked, rapid prototypes were wrapped and put through the line in advance of production.

Sustainable product design issues were important to Yorksire Tea - all components and packaging were therefore recycle marked.