Faith Products
Personal care products branding, labelling and packaging
Background
Faith Products is an award-winning manufacturer of natural beauty and household cleaning products.
Lucid’s team has designed branded packaging for Faith’s primary market in independent ethical retail and for opportunities with mainstream multiples involving licensed brands.
In all collaborations objectives included:
Positive recognition and emotive connection at crowded point-of-sale.
Messaging emphasising efficacy, sensory and ethical attributes.
Alignment to brand and consumer values and ethical priorities.
Design and illustration consistent with brand and corporate guidelines.
Design applicable across wide product ranges, SKU variants, and pack formats.
Sustainable use of recycled materials with options for refill and reuse.
Discovery
Collaborating with marketing and manufacturing teams, retailers, brand owners, and guardians, Lucid’s designers defined functional parameters for design.
We interacted with consumers and shop-floor staff, to analyse trends and the competitive context to establish core benefits.
Design
Rationalising potential structural and graphic configurations, Lucid’s team balanced shelf standout, practical production, and logistics, aligned to consumer and commercial needs.
Working through options with sketch visuals, block models, and working prototypes we engaged stakeholders in providing valuable improvements.
Delivery
Lucid delivered complete solutions, from ideas to production artwork.
Results
Usability
Our team created custom closure, containers, and information to deliver functional benefits.
Brand impact
Consideration of coherent brand messaging with visual impact is extended across ranges, SKU variants, and pack formats.
Regulatory
Copy compliant with international regulations and standards for personal care and home hygiene products.
Sustainability
Working with materials suppliers Lucid’s team helped calculate, source, and implement solutions with the lowest environmental impact possible.
Manufacturability
Labels were designed for rapid, automated, or manual application. Packs and outers for efficient nesting. We live the detail.