Micromatic

Branded point-of-sale drinks dispense systems

Background

Micromatic are an international leader in drinks dispensing systems for hospitality. Lucid’s team has collaborated with Micromatic for over 25 years delivering product and service concepts, design, and prototyping.

Working with some of the world’s largest brands we interpret, develop, and engineer brand messaging robust enough to stand out and survive in crowded environments, whilst delivering consistent quality drinks.

 Objectives include:

• Positive recognition and emotive connection at crowded point-of-sale.

• Messaging emphasising efficacy, sensory and ethical attributes.

• Alignment to brand and consumer values and ethical priorities. 

• Design and illustration consistent with brand and corporate guidelines.

• Design applicable across wide product ranges, SKU variants, and pack formats.

• Sustainable use of recycled materials with options for refill and reuse.