Lucid Group's product design process can dramatically improve your chances of success. Over 20 years we've developed a package of services that draw on creativity, knowledge & experience to maximise the return and reduce the risk involved in new product development.

Every day thousands of innovators, entrepreneurs and businesses attempt to develop product ideas. The few that are successful are passionate about ideas but take an analytical, holistic approach to appraising their value, considering every stakeholder in a product's lifecycle.

Our designers immerse themselves in the issues that consumers face. We imagine ways to make life better and connect with new customers. Considering all the processes and technologies in a development, Lucid Group creates products with outstanding benefits to a schedule that makes commercial sense.

Lucid Group's experience has involved virtually every manufacturing process & material, with electronics, software and service development. We know how to get ideas researched, products designed and made quickly as well as effectively.

Working with innovative multi-national brands and micro-businesses across many market sectors, Lucid Group's team can cross-fertilise ideas, develop fresh approaches and provide applications for technologies.

Crowded markets are dominated by brands that consolidate their position and enter new sectors using powerful messages embodied in product design.

Consistently innovative use of imagery, colour, materials, form and ergonomics adds value that differentiates products from price-focused competition. Only one product can be cheapest; yours can be better.

Creative product design enables entrepreneurs & innovators to break into new markets and maintain margins for longer.

By discovering and designing-in tangible & intangible benefits that stimulate consumer demand, our team helps to grow businesses and improve their profitability.

Effective new product development planning & management can get the right products to market faster, enabling a rapid return on investment and fuller exploitation of commercial advantage.

Lucid Group uses creative thinking and 20 years of accumulated know-how to speed up design, prototyping and manufacture without cutting corners or exposing you to unacceptable risk. Time is money, but we'll use a balanced, best-value approach to deliver the optimum solution.

We can help you create complex or simple products, involving mechanical, electronic, software development - on time and to budget.

Working with reliable, efficient production partners worldwide, our team plans around potential problems. We help you launch your new product when you want to.