Creative design thinking for better user experiences
Lucid Innovation is a team of professional industrial designers and engineers that has helped organisations innovate since 2002. We deliver ideas, strategic thinking, brands, technology appraisal, product design, digital interaction and packaging development. Our people blend empathy, insight, creativity and technical know-how in a practical creative process involving prototyping, test and sourcing.
Our product designers have deep experience in compliance sensitive areas including medical device development, cosmetic and personal care, toys and ATEX/ICEX industrial product design. We have also worked extensively in connected devices, wayfinding and consumer product design. Lucid is an MHRA registered medical device manufacturer, accredited to ISO 9001 and ISO 13485.
Communicating benefits and values in brands connected to real consumer needs.
Creating solutions to technical and emotional needs in design for great user experiences.
Clear USPs and ultimate protection delivered to challenging budgets and production schedules.
Start-ups and VCs
Our Make It process reduces the risk in product development for start-ups and venture capitalists.
Most of our work is repeat design commissions from of small and large businesses.
Public & Third Sector
Design thinking and mentoring by our team benefits healthcare trusts and universities.