Smarter, more sustainable brands, products and packaging.
Lucid Innovation is a team of creative designers and engineers. We use smart, sustainable design to think ahead, open up new markets, drive innovation and increase your competitiveness.
Learn more about us →
Brand Development
Communicating benefits and values, we develop brands that connect with consumer needs.
More →
Product Design
Our product designers’ work has contributed to millions of sales and multiple patents over 25 years.
More →
Packaging Design
We develop clear messaging and use technical know-how to create packaging that sells and protects.
More →
Discovering opportunities that add value
Create
Combining creativity with research, we create fresh, viable ideas that shape future business strategy.
Develop
Simulation, prototyping and test helps prioritise consumer needs in brand, product and pack design.
Deliver
Production know-how and contacts smooth the transition to market for new developments.
Cross-sector experience and useful know-how
Medical & Healthcare
ISO 13485 accredited medical device development, interfaces, cosmetic therapies and packaging.
More →
Consumer
Experience in FMCG brands, consumer electronics, toys, point-of-sale promotion and more.
More →
Business-to-Business
From industrial tools to aircraft fittings, washrooms to design strategies and brand guidelines.
More →
Diverse client collaborations
Start-ups and VCs
Our Make It process reduces the risk in product development for start-ups and venture capitalists.
More →
Established Businesses
Most of our work is based on repeat commissions from a variety of small and large businesses.
More →
Public & Third Sector
Design thinking and mentoring by our team benefits healthcare trusts and universities.
More →
The right approach for you
Concept Evaluation
Make It helps organisations and individuals assess feasibility, routes to market and budgets.
More →
Opportunity Spotting
Our workshops can help your team become more creative, develop ideas or solve technical problems.
More →
Development Projects
See case studies of brand, product and packaging projects we have carried out for our clients.
More →