Product & pack design
Where form meets function, delivering high-performance products for the toughest environments
We design with purpose and ensure every product is not only aesthetically effective but built to excel across the entire product life cycle. Packaging is never an afterthought, it’s a vital part of the user experience and an important extension of the product itself.
At the heart of our approach is a diverse, multidisciplinary team that blends expertise and perspectives. From researchers, designers, engineers to developers, our varied skills enable us to tackle complex challenges with creativity and precision.
Better Outcomes Start with Better Collaboration
Delivering results through what we do best...
User
Research
Competitive
analysis
Concept
development
Design for
manufacture
Proof of concept
prototypes
Functional
prototypes
Engineering and
validation
Regulatory
compliance
What is essential to a successful product?
Product and packaging design plays a critical role in usability, safety, and first impressions. When done well, it supports intuitive use, minimizes the risk of error, and enhances the overall experience. We design with the user in mind, ensuring that both the product and its packaging work together seamlessly in real-world contexts.
Our expert team focuses on these core activities:
Understand User needs, pain points & Opportunities
By collaborating with a UX team early on, we conduct user research to uncover who the users are, how they interact with the product, and where they use it. These insights reveal pain points and potential risks - so we can solve problems before they happen.
By identifying these issues upfront: we design smarter, safer solutions from the start - saving time, money and reducing rework.
Analyse, Identify and Mitigate Usability Risks
We often begin with a draft IFU (Instructions for use) to map out how the product is, or would be used in real-world settings. This early step helps inform risk management by revealing potential hazards and critical tasks. Our team collaborates to define effective risk controls, including user interface specifications.
The goal: create clear, actionable solutions that keep risk within acceptable limits.
Design, Test, Refine -Repeat
By exploring multiple design options and testing early concepts through formative evaluations, we uncover what works and what doesn’t. This ensures medical devices are not only safe, but also intuitive, efficient, and aligned with how people actually use them.
These evaluations go beyond the product itself. They help refine instructional materials and training tools - like the Instructions for Use (IFU). which are essential parts of the user interface. By testing how users interact with these materials, we make sure the entire experience supports safe and successful use.
The result: well-informed design decisions, reduced risk, and products that truly support users from first interaction to daily use.
Our industrial design capabilities...
Our team brings a wealth of experience in designing, developing, and delivering a wide range of products. Here are the types of solutions we create:
Product
design
Great products start with great design. We combine user insight, technical know-how, and creative thinking to develop products that are not only functional and beautiful, but also manufacturable and commercially viable. From concept to prototype, we focus on designing with purpose, for real users, real markets, and real impact.
Rapid prototyping
We move fast, without cutting corners. Rapid prototyping lets us test, iterate, and refine ideas quickly, turning concepts into tangible solutions in days, not weeks. Whether it's validating form, function, or fit, it’s how we bridge the gap between design and production with speed and confidence.
Instructions
for use design
The importance of a well-designed IFU is critical, especially in medical device design. Clear, intuitive instructions build user confidence, enhance the overall experience, and help prevent misuse throughout the product’s lifecycle. Beyond meeting regulatory standards, they play a key role in protecting patients and ensuring successful outcomes.
Design for
manufacture
Design for manufacture is a given, but we go further. We don’t just consider the manufacturing process. we actively help design it. A great example? Anisys GO - a product we designed and now manufacture in-house.
Packaging
Design
We ensure our designs address key interaction moments throughout the customer journey, including in-store, online, unboxing, initial use, repeated use, and end-of-life.
Sustainable design
Never an afterthought, design is about more than just performance and aesthetics. From choosing the right materials to considering reuse and recyclability, we take into account both the business model and the broader system.
We’re committed to your product safety and quality assurance.
We help ensure your medical device meets the necessary regulatory requirements for FDA approval by applying rigorous human factors engineering principles throughout the development process.
As an ISO 13485 certified organisation, we adhere to internationally recognised quality management standards, reinforcing our commitment to safety, usability, and compliance. Our approach minimises risk, accelerates time to market, and supports successful regulatory submissions
