User experience (UX)
User experiences that sets you apart and drives measurable growth.
Effective UX design is an investment in understanding user needs, removing friction, and delivering clear value across every touchpoint.
We help you design and develop products that are intuitive to use, trusted by users, and consistently deliver. This translates into higher adoption, stronger retention and greater lifetime value.
From identifying critical pain-points to refining detailed interactions, our team brings together user research, design, engineering, and regulatory expertise. This results in seamless, experiences that give your product a competitive edge and turn satisfied users into loyal advocates.
With Lucid, you can accelerate development, reduce costly redesigns, and ensure your product succeeds in the real world.
Great user experience delivers;
Competitive advantage
Our objective is to create value with experiences that set your product apart.
Design that steers customer conversations beyond price and features, delivering new opportunities to maximise sustainable margins.
Effective regulatory compliance
Navigating complex regulatory requirements is essential to bringing safe, reliable products to market. We integrate compliance expertise early in the design process to ensure your product meets industry standards without compromising user experience.
Elevated brand Perception
We’ll help develop consistent and meaningful visual, physical and sensory product touch points.
Applied across your labelling, literature, digital and physical interactions builds value, in trust, credibility and familiarity.
Reduced support need
Developing simple, relatable, intuitive user interactions reduces risks of misinterpretation, misuse and user dissatisfaction.
Fewer support calls, fewer returns and in reduced risk of reporting to regulatory bodies drives improved margins and reputation.
Maximizing adoption and utilisation
Understanding and prioritising stakeholder needs and motivations is key to defining functionality in human-system interfaces that maximise user satisfaction.
Simplified, faster, safer user training
When users intuitively “get it”, risk management, human factors engineering evaluation and testing is simplified.
Intuitive experiences reduce use error and make training more straightforward.
A proven approach to deliver great user experience
Interviews &
workshops
Observation and
diarisation
Competitor
analysis
Literature and IP
review
Stakeholder
mapping
User
profiling
User journey
mapping
Quick prototyping
and evaluation
Value
mapping
Brand
consistency
UX and business
goal alignment
UX design
specification
Understanding
real user needs