User experience (UX)
Create the user satisfaction that differentiates your product and drives return on investment in product development
Good user experience (UX) design anticipates user needs, preferences, drivers and behaviours through a product life-cycle.
Our objective is to help you develop differentiated product benefits that drive conversion, retention and reputational value.
Exploring options to eliminate from potential pain-points, we deliver the seamless, intuitive interaction with brand, digital and physical product touch-points that people and organisations demand.
With integrated regulatory, engineering and manufacturing expertise, Lucid accelerates a sound UX foundation into practical, satisfying solutions to your challenges.
Great user experience delivers;
Competitive advantage
Our objective is to create value with experiences that set your product apart.
Design that steers customer conversations beyond price and features, delivering new opportunities to maximise sustainable margins.
Effective regulatory compliance
When users intuitively “get it”, risk management, human factors engineering evaluation and testing is simplified.
Elevated brand Perception
We’ll help develop consistent and meaningful visual, physical and sensory product touch points.
Applied across your labelling, literature, digital and physical interactions builds value, in trust, credibility and familiarity.
Reduced technical support needs
A well-designed medical device empowers users, reducing technical support needs and cutting operational costs.
Maximizing adoption and utilisation
Understanding and prioritising stakeholder needs and motivations is key to defining functionality in human-system interfaces that maximise user satisfaction.
Simplified, faster, safer user training
Human-centered design creates intuitive interfaces, reducing user error and making training more straightfoward.
A proven approach to deliver great user experience
Interviews &
workshops
Observation and diarisation
Competitor
analysis
Literature and IP review
Stakeholder mapping
User
profiling
User journey mapping
Quick prototyping and evaluation
Value
mapping
Brand
consistency
UX and business goal alignment
UX design specification
Understanding
real user needs