
Industrial design
Creating physical products balancing the form and functions your users value - optimised for sustainable production.
Lucid's industrial design team integrates with in-house or client engineering specialists to create intuitive, elegant physical products that meet users practical, emotional and lifestyle needs.
Collaborating regulatory and manufacturing teams we help deliver sustainable solutions, accelerating routes to market following international guidance, standards and regulation.

Great industrial design delivers:
Competitive
advantage
Our objective is to create value with design that delivers real benefits to your users.
Steering customer conversations beyond price, we create opportunities to maximise sustainable margins and IP.
Effective compliance
Design focussed on helping your users intuitively “get it” helps our team simplify, accelerate and reduce the cost of risk management, human factors engineering evaluation and testing.
Elevated brand Perception
We’ll help develop consistent and relevant visual, physical and sensory product touch points.
Applied across product ranges Lucid has track record building perceived value trust and credibility.
Optimised manufacturing
Longstanding experience in design for efficient manufacture for product in low, medium an high volume is complemented by in-house specialist capabilities.
Processes development at Lucid includes new techniques for
unique production challenges.
Adoption and utilisation
Good design motivates people and organisation to try, buy and keep using your products.
We' ll optimise the physical fit to your users and make key interactions relevant in their customer journey.
Sustainable solutions
Life cycle analysis integral to design reveals opportunities to reduce, recycle and reuse.
Balancing safety constraints in highly regulated markets like infection prevention, we'll develop options with positive impacts on business and the planet.