Packaging and information design
Designing brand-focussed packaging and communications to meet functional and regulatory requirements.
Packaging and user-facing materials do more than just look good - they play a critical role in guiding, informing, and protecting.
Effective packaging is intuitive to open, protective during transport, and optimised for storage and handling in real-world environments.
Instructions for Use (IFUs) are just as essential as the product itself. Beyond meeting regulatory compliance, they must be clear, intuitive, and sensitive to the needs of a wide range of users. Well-designed instructions help build trust, reduce risk, and support safe, confident use - whether in the hands of a healthcare professional or a first-time user.
Our packaging and information design capabilities...
Graphic & information design (print and digital)
Clear, engaging layouts for packaging, labels, and instructions - with a strong focus on readability, hierarchy, and user understanding.
Prototyping
and iteration
Physical samples and mockups are created early to test structure, readability, and usability before final production.
Instructions
for use design
The importance of a well-designed IFU is critical, especially in medical device design. Clear, intuitive instructions build user confidence, enhance the overall experience, and help prevent misuse throughout the product’s lifecycle. Beyond meeting regulatory standards, they play a key role in protecting patients and ensuring successful outcomes.
Consistency
accross materials
Labels, IFUs, packaging, and digital assets are all aligned for a seamless, professional product experience.
Regulatory-compliant labelling
Ensuring all labels meet relevant regional and international standards, including symbols, safety warnings, batch information, and traceability requirements.
Real-world
testing
Packaging and instructions are evaluated with real users to ensure they perform as intended - safely, clearly, and reliably.