Packaging and information design
Designing brand-focussed packaging and communications to meet functional and regulatory requirements.
Lucid specialises in highly regulated market sectors in which comprehension and robustness of product labelling, instructions and packaging are critical in compliance to standards and regulation.
Our team helps you create, evaluate and structurally test brand aware, commercially viable design for international markets.
Packaging and information design that delivers...
Brand consistency
Clear, engaging layouts for packaging, with shelf-impact, labels and instructions, consistent with your corporate identity and brands.
Unambiguous instructional design - with focus on hierarchy of information, and proven evaluation of user understanding.
Sustainability and performance
Task and life cycle analysis to optimising structural design for product protection, balanced with opportunities to minimise environmental by impact by reducing, recycling and reusing where viable.
Regulatory
compliance
Over 20 years of experience in on-product labelling, protective packaging and information to meet relevant international standards.
Know-how includes structural requirements, symbols, safety warnings, batch information, and traceability requirements.